Instagram Home 7

Instagram Home 7

Instagram is still growing fast. These Instagram statistics prove just how valuable the network is to your business.Instagram in 2023 is a quickly evolving social platform, with features changing and moving and disappearing at a sometimes dizzying rate.ublog Rather than chasing platform updates from Meta, ground yourself in hard data that shows what exactly Instagram is right now and how it’s likely to change in the year to come. These 34 Instagram statistics paint a picture of a platform with a shifting audience that’s nonetheless holding its own in a crowded social landscape. You’ll find some valuable insights for planning your Instagram marketing strategy this year. According to Semrush, based on total website traffic, Instagram is one of the world’s top 10 most-visited websites globally, with 4.25 billion total visits per month. Importantly, while most users login through the mobile app, this stat is a good reminder that people may be viewing your posts on their desktops or laptops, too. That means you can’t count on everyone seeing features that are only available in the app, like product tags. It’s worth mentioning product names in your captions so web users can track them down if they’re inspired to buy. Facebook, Youtube and “weather” all beat out Instagram, but considering that Insta is primarily accessed through the app, this is an impressive number and more proof that your audience might be viewing your content through a browser — whether a mobile one or on their computer.